The Ultimate On-Page SEO Guide

Note from Cynthia:

The following article is a guest post written by a friend of mine, freelance writer and internet marketing specialist, Joseph Keenman, who has an IT degree from Harvard. When Joe talks about SEO, I pay attention.

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Do you have the burning desire to optimize your website? This guide will provide strategy and insights that will help your site rank on the first page of Google.

If you want to hone your On-Page SEO skills this is the best guide to read. It will give you the best and latest surefire tips about On-Page SEO. Keep reading….

What is On-Page SEO?

On-Page SEO is the optimizing of different components within a website. The aim of this activity is to capture massive traffic on your website. You want to outshine your competitor in style? This is the right time!

You promote the online visibility of your website by optimizing your articles, the HTML code of your site, and its architecture. For you to become visible within a sea of a trillion website you must do the right thing.

Why is a User-friendly Website Essential for On-Page SEO?

On-Page SEO factors involve the backend (HTML code) and the front end (the content) of your website. Google’s algorithm focuses on the user-friendliness and the quality of your site in terms of the following:  how bot crawlers interact with your HTML code and how humans interact with your articles.

A user-friendly website looks stunning, contains quality content, images, and videos. Internal, and external links are always selected from high quality sites.

Your website will gradually go up the ladder when folks spend more than 8 seconds reading or checking your site. If your content is poor, you will piss off your readers hence the bounce rate will go up.

What are the Major Factors in On-Page SEO?

Front-End Factors

Value: Your content should have interesting images, topics, and headlines. This will miraculously attract more visitors to your site.

User experience: Your site should load quickly. If your website takes forever when loading, many individuals will get bored browsing your site and will click away.

Your website should be responsive even to other devices like Smartphones, Tablets, and iPads.

Content and Keyword: Make sure that your content and keywords are fully optimized for search. Make sure to include Primary Keywords, Secondary Keywords, and LSI Keywords in your articles.

Back-End Factors

Bot-friendliness: Your information in your articles should be well organized so that Google search-engine bots can easily and logically scroll your posts. This enables Google to know the essence of your content.

Metadata: Your articles should have title tags, relevant links, and Meta descriptions.

Mobile-friendliness: Your site should be mobile responsive. Universally, your website could be accessed by billions of individuals.

Part 1: Optimize your Content: To be on the safe side, you should do a thorough keyword research for your website before writing primary and secondary articles.

Part 2: Determine Keyword Value: By coming up with an awesome content, which contain Primary Keyword, Secondary Keywords, and LSI Keywords you know your readers will always dive in to such fascinating stuff because you know they are searching for it.

Part 3: Creating High Quality Content is Vital: Typically a high quality website has the following:

1. Contains long and short articles
2. Has long tail keywords
3. Contains high visual content
4. Solves the problems of the prospects
5. Has high volume keywords
6. Is meticulously written for humans and not only for the Google URL Strings.
7. Has URL Strings that are readable, short, and concise

How can you create a URL string?

When determining the length of URL's, Ahrefs found that shorter URL's always rank better than long URL's. URL's with fewer folders have the tendency to rank better compared to the URL that has more folders. Always keep your URL short! It will be easier to embed or share it while creating an awesome user experience.

Internal and Outbound Links

Internal and outbound links are highly significant in On-Page SEO. Getting links from high quality sites strengthens your domain. Internal linking to other pages of your site will strengthen the keywords and assist Google to rank particular keywords in your site.

Linking internally helps in boosting the crawlability of your website.

Top 5 Benefits of On-page SEO

Increased Traffic: On-Page SEO is a booster which increases your online visibility. When your site has done on-page SEO, traffic increases and you will get more clients and more shares on social media.

ROI: On-page SEO increases conversions, traffic, and rankings.

Cost Effectiveness: On-Page SEO targets prospects who are actively looking for your services and products.

Increased Site Usability: On-Page SEO makes your site more navigable for your users.

Brand Aware: On-page SEO increases the online visibility of your brand in a unique way.

Wrapping Up

This article should be useful whether you own one or multiple websites. It has listed for you tips, tactics, and reasoning behind On-Page SEO. This article has been professionally written to suit Google’s algorithm. It’s simple and straightforward! Read it carefully, implement what it says, and you can land on the first page of Google, too.